We build your software and answer your customers.

TruArc Systems writes custom software and runs call and chat support for teams in the US, Europe and MENA. Both keep your working hours, wherever they fall.

Start a projectSee whose day it is
Now UTC.Office hours, 09:00 to 18:00 local, on one arc.
  • Dubai Closed
  • London Closed
  • New York Closed
  • Steel Shield LogisticsWe run their call team
  • BrightArcSales pipeline automation for our sister company
  • 50+ people in LahoreEngineers and support agents, one team, in Pakistan

Two services, one team.

Take one, or both under one contract. The people who build your product talk to the people who answer for it every week.

Build

Custom software

Web apps, APIs, dashboards and internal tools, shaped around the way your team already works.

  • Discovery, scoping and architecture
  • Customer portals, admin tools and integrations
  • A demo every week, on real data where we can
  • A documented handoff, so you are never stranded
See software

Answer

Call and chat support

Trained agents who use your tone, your tools and your escalation paths, so customers feel looked after and your team stays on the roadmap.

  • Inbound calls, with scripts written together
  • Live chat and messaging coverage
  • QA sampling and weekly performance reports
  • Shifts matched to US, Europe and MENA hours
See support
How you engage
Fixed-scope builds, retained engineering, or dedicated support seats.
Your stack
We work in your tools and improve what matters, without rewrites for their own sake.
Who owns it
A named lead, a written scope, and a status you can forward as it is.

Whose day is it?

  1. 22:00 to 05:00 UTCNight in all three cities. We write up the day, so your morning starts with a status, not a question.
  2. 05:00 to 08:00 UTCDubai opens first. Your MENA customers reach an agent who knows your product, in English or Arabic.
  3. 08:00 to 13:00 UTCLondon joins. Releases go out while both teams are still at their desks to check them.
  4. 13:00 to 14:00 UTCAll three are open at once. This is when we hold the call that needs everyone.
  5. 14:00 to 17:00 UTCNew York comes online. Europe hands over the queue with notes, not a cold start.
  6. 17:00 to 22:00 UTCEurope signs off. The US desk keeps calls and chats moving until close.

Recent work

All work

In development

Pathfinder AI

Our own shopping assistant. Shoppers describe what they need in plain words, and it finds it in your store.

Join early access
  1. Shopper

    Waterproof jacket for hiking, under $120

  2. Pathfinder

    Three that fit, all under $120:

An example conversation. Pathfinder AI is in development.

How a project starts.

  1. 01

    Discover

    Goals, constraints, volumes and what success looks like, written down before we write code or staff a seat.

    You get a scope and an estimate you can hold us to.

  2. 02

    Design

    Architecture, workflows and support playbooks, agreed before the work starts so delivery stays predictable.

    You get the plan, the playbook and who owns each part.

  3. 03

    Deliver

    Weekly checkpoints and a team that owns the outcome, not just the ticket count.

    You get a demo every week and a status you can forward.

Surprises belong in demos, not invoices.

  • Delivery over theater

    Working software and steady queues beat slide decks that fall apart on contact with real customers.

  • Plain English, on your clock

    Updates arrive in words your stakeholders understand, at times that respect their working day.

  • One lead for both

    Build and support answer to the same person, so a bug a customer reports on a call reaches an engineer without a relay.

Tell us what you’re building, or who needs answering.

A person reads every message and replies within one business day. Rather write it yourself? Email info@truarcsystems.org.

Goes straight to our team. All fields except company are required.